AI is revolutionizing the Design of everything.


We believe that products designed from an AI-first standpoint today will always win out over those that aren’t, and we want to explore why. We’re motivated not only by our own curiosity to figure this out, but also by conversations within the AI community.

AI is in the process of transforming entire industries and providing designers with a vast array of new tools to understand our relationship with technology.
Beyond visual and spatial design, designers now also have to consider how people will interact with AI assistants, connected wearables and home appliances, to mention a few.
If we want to design for these fundamentally new opportunities, we need new approaches and new practices.

This is still such a new area, however, that guiding principles have not yet been established. We want to dig deeper and define a philosophy and methodology by working in the open.


Say hi at one OF these upcoming events

StartupFest in Montreal, July 12-15, 2017

UX Week in San Francisco, August 29th - September 1st, 2017

CanUX in Ottawa, November 2-5, 2017